Praveen Vajpeyi

Praveen Vajpeyi is the Brand Experience and Design Chief at CredLens, where he leads efforts in creating integrated brand experiences across all user touchpoints. With over two decades of experience in design leadership, Praveen brings extensive knowledge in transforming educational and technological landscapes through innovative design strategies. Previously, Praveen served as VP of Product Design at Penn Foster, enhancing learner experiences through evidence-based ecosystems.

As Executive Creative Director at the College Board, he led a major rebranding initiative, including the SAT redesign. His work at the Mastery Transcript Consortium (MTC), a nonprofit consortium of schools, was pivotal in brand strategy and translating the digital Mastery Transcript concept into a scalable platform, supporting students, educators, and admission officers. Praveen's leadership at McGraw-Hill and The Grow Network contributed to measurable student performance gains, and his design thinking approach has driven positive change in education. He holds an MFA in Design and Technology from Parsons School of Design, where he also taught. At CredLens, Praveen continues to apply his expertise and passion for education to shape the brand identity and user experience, ensuring the organization delivers impactful outcomes for its users.